Introducing Reith, the new face of the BBC

The BBC recently unveiled it’s brand new master-brand (corporate) typeface, BBC Reith — a contemporary humanist font family, comprising numerous styles and weights.

As Project Lead, from inception to delivery, I feel incredibly proud of this piece of work. The stakeholder collaboration, the typographic craftsmanship and the benefits to both audience and organisation, (legibility, cost saving, distinctiveness), all make for a great story and a great typeface.

UX Principal, BBC. Former member of The Designers Republic and owner/director of Kiosk. http://davidkiosk.squarespace.com