Introducing Reith, the new face of the BBC

Short film; duration 10:12

The BBC recently introduced it’s own corporate typeface, BBC Reith — a contemporary humanist font, comprising numerous styles and weights. As project lead, from inception to delivery, I feel incredibly proud of this piece of work — the stakeholder collaboration, the craftsmanship by Dalton Maag, and the benefits to both audience and organisation, (legibility, cost saving, distinctiveness), all make for a great story and a great typeface.